UTM Link Builder
Build trackable campaign URLs with UTM parameters for Google Analytics. Generate, copy, and share tagged links instantly.
Build Your UTM Link
Where the traffic comes from
Marketing medium type
Campaign identifier
Paid search keywords (optional)
Differentiate ads/links pointing to the same URL (optional)
Parameter Breakdown
💡 What are UTM Parameters?
Campaign Tracking
- UTM parameters are tags added to URLs to track traffic sources in analytics.
- Google Analytics automatically reads UTM tags and reports on campaign performance.
- Five parameters: source, medium, campaign, term, and content.
- Source, medium, and campaign are required; term and content are optional.
📖 Best Practices
Naming Conventions
- Use lowercase consistently — UTM parameters are case-sensitive.
- Use underscores or hyphens instead of spaces.
- Create a naming convention document for your team.
- Be specific: "facebook" not "social", "spring_sale_2026" not "sale".
🎯 Common Examples
Popular Configurations
- Email: source=newsletter, medium=email, campaign=weekly_digest
- Google Ads: source=google, medium=cpc, campaign=brand_terms
- Social: source=facebook, medium=social, campaign=product_launch
- Banner: source=partner_site, medium=banner, campaign=summer_promo
Frequently Asked Questions
Are UTM parameters case-sensitive?▾
Yes! Google Analytics treats "Facebook" and "facebook" as different sources. Always use lowercase for consistency. This tool generates lowercase parameters by default.
Do UTM parameters affect SEO?▾
UTM parameters should not directly affect SEO if implemented correctly. However, you should use canonical tags to prevent duplicate content issues when the same page is accessed with different UTM parameters.