Redirect Chain Simulator
Trace the redirect path for any URL through your 301/302 rules. Find loops, excessive hops & protocol downgrades.
Redirect Rules
Test URL
💡 Why Redirects Matter
SEO Impact
- 301 redirects pass ~90-99% of link equity to the destination.
- 302 redirects signal a temporary move — less SEO value transfer.
- Redirect chains (A→B→C) lose equity at each hop.
- Keep chains under 3 hops — ideally redirect directly to final URL.
📖 Common Issues
What to Avoid
- Redirect loops: A→B→A creates an infinite loop (browser error).
- Long chains: 4+ hops slow crawling and lose link equity.
- HTTP→HTTPS→www: Multiple hops for protocol+domain normalization.
- 302 for permanent moves: Use 301 for permanent URL changes.
🎯 Best Practices
Redirect Strategy
- Always redirect old URLs directly to their final destination.
- Use 301 for permanent moves, 302 only for truly temporary changes.
- Update internal links to point to final URLs (avoid redirect dependency).
- Audit redirects quarterly to flatten chains.
Frequently Asked Questions
How many redirects is too many?▾
Google follows up to 10 redirect hops, but best practice is to keep chains to 1-2 hops maximum. Each redirect adds latency and may result in minor link equity loss. Flatten chains by updating old redirects to point directly to the final destination.