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Backlink Anchor Text Planner

Plan a natural anchor text distribution for backlinks. Set ratios for branded, exact match, partial match, generic & URL anchors with example output.

Target Details

Brand Name

Target URL

Primary Keyword

Total Backlinks to Plan

Anchor Text Distribution

Adjust percentages. A natural profile is heavy on branded and generic anchors.

Generated Anchor Examples

💡 Natural Profile

What Google Expects

A natural backlink profile has diverse anchor text types.
Over-optimized profiles (too many exact match) trigger penalties.
Google Penguin targets manipulative anchor patterns.
Branded anchors should be the largest share (30-40%).

📖 Ideal Ratios

Recommended Distribution

Branded (30-40%): "Acme Shoes", "acmeshoes.com"
Generic (15-25%): "click here", "this website"
Partial Match (10-20%): "running shoes by Acme"
Naked URL (10-15%): "https://acmeshoes.com"
Exact Match (3-8%): "best running shoes" — sparingly!

🎯 Red Flags

What to Avoid

Exact match anchor above 10% looks unnatural.
No branded anchors at all is a major red flag.
Identical anchor text from multiple domains is suspicious.
Sudden spikes in any anchor type can trigger review.